By: Maribel Yoo On: September 25, 2019 In: Camden Partners News, Growth News Comments: 0

Latest investment round to further fuel the company’s growth as it meets increased demand for its customer engagement solutions worldwide

BALTIMORE, MARYLAND (September 25, 2019) – Camden Partners today announced an investment in RedPoint Global, a top provider of customer data platform (CDP) and customer engagement technologies. Camden led the $13.5 million round which includes participation of existing and new investors. The funds will be used to fuel continued geographic expansion and deepen strategic partnerships.

“Amid an extremely crowded and increasingly confusing marketing technology landscape, RedPoint stands out, delivering on the promise that so many other vendors claim to offer but fall short: delivering real-time, personalized, omnichannel experiences at scale,” said Jason Tagler, Partner at Camden Partners. “Working with Dale and his team, their passion, dedication and commitment to customer success rings through. We look forward to working with RedPoint to support their mission and continue to drive global growth.”

“Over the past three decades, it’s been a personal mission of mine to help brands improve the experiences they deliver to their customers,” said Dale Renner, CEO and co-founder of RedPoint Global. “At RedPoint, we are well-equipped to tackle this mission head on. In a sea of technology claiming real-time and omnichannel engagement, we are the only software provider offering leading brands an enterprise-wide single point of control over data, decisions and interactions. RedPoint is now even more prepared to meet rising market demand and help brands close the gap between customer expectations and experience.”

Facing an inflection point, where most organizations recognize the need to now compete on the basis of customer experience, leading brands like GoDaddy, Xanterra and Keurig Dr Pepper rely on RedPoint’s Customer Engagement Hub™ to unleash the power of their data, analytics and orchestration to drive real-time, personalized customer engagements. To compete, more and more brands are realizing they need to operate at the cadence of the customer and persist a relationship based on relevancy. RedPoint’s platform empowers brands to drive profitable revenue growth, and at the same time, reduce customer friction caused by irrelevant messaging and lack of personalization.

For more information, please visit RedPoint’s full press release.

About RedPoint Global Inc.

RedPoint Global’s software solutions empower brands to transform how customer experience is delivered. RedPoint Global’s solutions provide a single point of control to connect all customer data, determine next best actions in real time, and orchestrate interactions across all enterprise touchpoints. Leading companies of all sizes trust RedPoint Global to deliver highly personalized and contextually relevant experiences that optimize customer engagement. For more information, visit www.redpointglobal.com.

About Camden Partners

Founded in 1995, Camden Partners is a multi-strategy private equity firm based in Baltimore, MD.  Camden Partners’ growth strategy leverages domain expertise in the technology-enabled business services, healthcare services and education sectors to turn lower middle market companies in these sectors into market leaders. For more information, visit www.camdenpartners.com.