April 2019
Camden Portfolio Company Shyn Officially Launches New Customized Subscription Service Delivering Affordable Oral Care Products

We are excited to announce the official launch of Shyn, a Camden Partners portfolio company. Shyn is a customized subscription service for oral care. Products are shipped directly to the customer, priced affordably, and delivered regularly providing a simple and convenient oral care option.  

“Every Shyn product was designed to be highly effective at keeping your mouth at its healthiest, so you feel your best,” said Bob Holden, CEO of Shyn. “Before creating our products, we talked to dental experts and interviewed people to understand how we can help our customers achieve their best oral health routines. What we learned was that a one size fits all subscription is not what our customers wanted. The key to elevating their oral care routine is to develop a service that delivers a tailored product offering for each mouth.” 

Shyn offers oral care products that are both well-designed and effective. The Shyn Daily Sonic Toothbrush includes advanced features like a pressure sensor that prevents brushing too hard and toothbrush heads specifically designed for daily oral care challenges like plaque buildup, sensitive gums, and stained teeth. By selling directly to the consumer, Shyn offers oral care products at a great value, providing customers with a complete oral care solution minus the retail brand markup. 

Camden Partners Strategic Advisor, Richelle Parham, serves as Executive Chairman of the Board. Richelle brings over 25 years of global strategy and marketing experience to the Company and played a significant role in putting together an experienced management team with expertise in consumer products. “I am thrilled about the launch of Shyn. Shyn has a phenomenal operating team,leveraging strong back-end processes, to deliver world-class oral care products, manufactured by one of our own portfolio companies...Ranir,” said Richelle. “We have the makings of a great story!” 

It’s Time to Shyn! Please visit www.Shyn.com to learn more about the subscription options.

About Shyn

Shyn was created around the beliefthat when your mouth is healthier, you feel better. It’s a simple idea that ledthe company on an important mission: to create the most effective oral careproducts. Shyn is a customized subscription service for oral care — itsproducts are shipped directly to consumers, priced affordably, and deliveredregularly to make caring for your smile simple and convenient.

About Camden Partners

Founded in 1995, Camden Partners is a multi-strategy private equity firm based in Baltimore, MD.  Camden Partners’ growth strategy leverages domain expertise in the technology-enabled business services,healthcare services and education sectors to turn lower middle market companies in these sectors into market leaders. For more information, visit www.camdenpartners.com.


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