April 2024
Xcite Automotive Acquired Pinnacle Automotive

(April 18, 2024) Xcite Automotive, the leader in automotive technologyservices, today announced its acquisition of Pinnacle Automotive, including itsDiamond Dealer Services and Diamond Digital PRO platforms.

With a nationwide team of over 1,300 members and its technology embeddedin more than 7,000 dealerships across the United States, Xcite is positioned todeliver an expanded suite of services aimed at streamlining the vehiclereconditioning and merchandising process. Integrating Pinnacle and its Diamondbrands into Xcite's portfolio creates a truly comprehensive, technology-drivensolution that expedites the process of getting vehicles frontline-ready. Thisreduces turnaround times and increases dealership efficiency.

Pinnacle Automotive is a Camden Partners Fund V portfolio company. DavidWarnock will join the Xcite board of directors and continue to represent CamdenPartners.

For more information, please see the full announcement here:

https://www.prnewswire.com/news-releases/xcite-automotive-enhances-dealership-service-offerings-with-strategic-acquisition-of-pinnacle-automotive-and-adds-two-board-members-302121038.html

About Camden Partners

Founded in 1995, Camden Partners is a growth equity firm that helps themanagement teams of enterprise software and technology-enabled servicescompanies scale their businesses. Camden has invested in 86 companies acrosssix funds and is known for providing creative and flexible growth capital. The firm’spartners leverage deep domain expertise and a network of operating executivesto help management teams grow revenue and cash flow. For more information,please go to: www.camdenpartners.com.

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